Sunday, September 17, 2023

Music Video Research - Comtemporary

Tamed - Dashed - ENHYPEN (Yong Seok Choi, 2021)

Style : Youth, School life, Light-Fresh concept

Genre : Pop - Rock

What I like : the concept of the MV. ENHYPEN usually do the dark concept so this light concept is fresh toward audience. Additionally, my favourite member, Jungwon looks good in the student uniform and black hair. Moreover, the scene that they are playing on the beach looks enjoying that bring the youth back to audience. 

Technical aspects stand out : the scene when the American football stops in the air by Heeseung's power ( special effect ) then drop down. When the ball dropped down, it changes to second chorus, which sets on the beach. 

Represents the vivid dilemma of the seven boys unable to decide which path to pursue between the paradoxical contradictions and conflict of their desires


Kawaki wo Ameku (Crying for Rain) - Minami (Takashimizu Kan Hutosi, 2019)

Style : Art - Anime, from darkness to lightness

Genre : J-Rock, J-Pop, Pop - Rock

What I like : Artistic MV, the whole story in the MV

Technical aspects : Editing, The lyrics are in MV

Represents the story of the girl in the darkness to weather the storm.



Idol - YOASOBI (Nakayama Naoya, 2023)

Style : Art - Anime

Genre : J-Pop, Hip-hop, church choir-like gothic rendition.

What I like : Anime MV, Anime-song opening 

Technical aspects : Editing, The anime character art, the art of characters stick with lyrics

Represents the story expresses true self and false self in Japanese idol industry


Drunk-Dazed - ENHYPEN (Choi Yong Seok, 2021)

Style : Dark, Grunge, Vampire concept

Genre : Dark Pop, Hip-hop

What I like : The setting : Party-like style

Technical aspects : Editing, Special effect, Choreography

Represents the chaos that comes with being an idol


Feel Special - TWICE (Lee Gi Baek, 2019)

Style : Retro and Fancy

Genre : Pop, Synth-pop

What I like : The style, The concept, The lyric

Technical aspects : Choreography

Represents celebrates the feeling of being there for someone. It mainly reflects the long way a little encouragement can go for someone who is depressed.


Bite Me - ENHYPEN (Song Min Gyu, 2023)

Style : Dark, Vampire concept

Genre : Minimal Pop

What I like : The outfit, the concept

Technical aspects : Editing, Special effect, Choreography

Represents lust, the desire for a physical connection


We don't talk anymore - Charlie Puth ft. Selena Gomez (Phil Pinto, 2016)

Style : Daylife

Genre : Pop

What I like : The lyrics

Technical aspects : Editing, How they seperate the day of two characters

Represents love and lost

Seven - JungKook ft. Latto (Bradley & Pablo, 2023)

Style : Daylife, Narrative

Genre : Pop

What I like : The concept

Technical aspects : Editing, How JungKook and Han So See act in MV

Represents Jungkook comedically attempting to win back Han's affection, often to her annoyance.


New Genesis - Ado (Hmng, 2022)

Style : Animation, Electric-TV-Game style

Genre : Synth-Pop, Electro-Pop

What I like : The lyrics, The Animation

Technical aspects : The Animation

Represents the ideal utopian world Uta, the female lead of the film, wanted to create.


We Are - ONE OK ROCK (Mark Staubach, 2017)

Style : Rock, Black-and-White style

Genre : Rock

What I like : The lyrics

Technical aspects : Mise-en-scene : lighting

Represents that we are not alone, and that we have the strength to overcome any obstacles that come our way.



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