The Boys - Girl's Generation (Hong Won Ki, 2011)
The Boys is the title tracks of the third Korean full-length album by Girls' Generation.
Concept : The album's visuals feature each of the nine members as an active heroine from a fairy tale:
- Jessica is Elisa from The Wild Swans
- Taeyeon is Snow White
- Sunny is Little Red Riding Hood
- Hyoyeon is Thumbelina
- Sooyoung is Rapunzel
- Tiffany is The Little Mermaid
- Yoona is Milady de Winter from The Three Musketeers
- Yuri is Karen from The Red Shoes
- Seohyun is The Snow Queen
Narrative : about empowering women and taking the lead. The song's lyrics exhort women to embrace their inner strength and courage while being bold and self-assured. In a world that can otherwise appear dark and bleak, the song exhorts women to go after what they desire and to not be frightened of starting something new. Girls' Generation exhorts women to show off their talents and not be afraid of rivalry. The song's chorus exhorts males to assemble and pay attention to these powerful women while asserting Girls' Generation's impact in getting the world to take notice of them. Overall, the song acts as a motivational anthem for women to embrace their beauty and strength and to be happy of who they are.
Gratification
Information : The Boys was the song about female empowerment and taking charge. There was least songs about female empowerment in the 2010s so this song was new wind toward the music industry, especially in Korea.
Personal Identity : The MV is about female empowerment. It also encourage girls to be more confident and bring the boys out, not to be afraid to take chance. This is personal identity for girls and women minds, helps them changing their minds about the stereotype.
Social interaction : Because this is MV from the popular girl group, Girl Generation so this MV was a hit and it become one of the best songs in the KPOP industry. These days, the Gen 4 girl groups still cover this songs and this also a social interaction that the netizen talking about the cover or the song.
Entertainment : The MV is entertaining because it’s from famous girl group and the song is really impressive compared to the songs at the same time. The editing is extremely good and the designs of the outfit are beautiful.
Technical aspects
At the beginning of the music video, the extreme wide shot shows Yoona walking toward the stone. When Yoona picks the stone up, it suddenly flows and changes into a ruby color ( this is a special effect ). The ruby starts to turn, the transition moves to other sets, where lots of rose petals fall down. Appearing in the scene Yoona has shallow focus when the camera only focuses on Yoona's hand holding up to letting petals fall down. Then it zoomed out to show Yoona’s face. There is a camera movement that moves 360 degrees around 4 members, with 4 members frozen while the camera moves.
The transition for the set when the song sounded is good. They use the rose petals to cover the lens and switch to the other set. The backlight is harsh and makes all the members in shadow. The key light is also at the back of members. There is cross-cutting in the scene of full members and close-ups of each member in other sets. The intro has edited the camera position from an extreme wide shot to a wide shot, zoomed in the leg and then zoomed out to show full bodies of members, switched to the left position then zoomed out to a high-angled view.
When each member part comes, the camera focuses on her in the full member's scene and cross-cutting her in her solo close-up scene.
When the dance chorus, the camera tilted from high-angled to lower views. They also use low-angled to show the leg choreography.
When changed to the rose petals set, the members take slow motion when they turn to the camera.
The transition they use light to shine the camera and switch to another set (the outside from the start of the music video) is smooth. The panning moving left to right shows the choreography of members sitting down. There is some slow motion when Yuri throws the fake snow on the ground to the camera.
When dancing, the camera has different views from left high-angled, low-angled, wide shot zoom out to extreme wide shot, from right medium wide shot.
At the end, they take a video of the white bird yet they are also shallow. It focuses on the rose petals that are falling down. Then zoomed out to show the whole group that was standing.
The outfits of the members are inspired by the concept of each fairy tale character that they act. In the dancing scene, they wear black and white outfits showing they are powerful and not afraid of any boys.
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